自強課程

課程名稱

【竹科管理局線上免費講座】Effective Sales & Marketing 熱烈招生中全線上

📣 園區內廠商可免費辦理2026年短時數(6小時以內)企業內訓課程，詳如下方注意事項欄。
🙏【歡迎進入訓練需求許願池】🙏

1.To develop concept of upgrading a business from Red Sea to Blue Sea Business
2.To learn a process of value generation and capitalization
3.To develop sales procedures of customer stickliness

課程代碼：

14I3335

上課時間：

2025/7/2 週三 13:30-16:30

上課時數：

3 小時

上課地點：

網路線上

課程費用： (以下費用已由竹科管理局補助100%)

0元 (科學園區廠商優惠價格需送出報名表後，系統發出報名成功回函確認金額。)

課程大綱：

There are 3 operations in a product company; Product Definition, Product Making, and Product Go-to-Market. Product Marketing owns “Product Definition”, RD & Operation owns “Product Making”; Sales & Product Marketing owns “Product Go-to-Market”. One objective of a product company is “profitable growth” because that serves the best interests of organization’s two stakeholders – the Share Holders and the Employees. This material covers ways in Product Marketing and Sales to achieve “profitable growth” of our organization. Effective Sales and Marketing meant to enhance the competitiveness, and Market Segment Share, of our product, and so to achieve “profitable growth”, through (1) improve customer values (2) define ideal customers (3) enhance customer loyalty.

課程師資：

奕景科技股份有限公司陳超乾商務總監

【學歷】：Ph. D of Material Science, Stanford University, CA, USA
【專長】：Semiconductor Business and Technology
【經歷】：
●President, Global Uni Chip, GUC 創意電子
●Sr. Director of Business Development, TSMC台積電
●Technology Development Manager, Intel Corp.英特爾

主辦單位:

國家科學及技術委員會新竹科學園區管理局

執行單位：

財團法人自強工業科學基金會

學員須知：

報名與繳退費方法｜常見問題與解決｜會員紅利積點活動辦法

注意事項

※請前往竹科管理局廠商與單位名錄進行查詢，即可判斷公司是否為園區內廠商。