自強課程

課程名稱

【竹科管理局線上免費講座】Effective Sales & Marketing 熱烈招生中

全線上

📣 凡屬竹科管理局所轄科學園區之廠商，可享有2027年計畫課程免費到廠辦理服務，詳見下方注意事項(🚩)。
🙏【神燈精靈在線：填寫您的2027年學習願望清單】🙏

課程代碼：

15I3434

上課時間：

2026/6/30 週二 09:00~12:00

上課時數：

3 小時

上課地點：

網路線上

課程費用： (以下費用已由竹科管理局補助100%)

0元 (科學園區廠商優惠價格需送出報名表後，系統發出報名成功回函確認金額。)

課程目標：

1.To develop concept of upgrading a business from Red Sea to Blue Sea Business
2.To learn a process of value generation and capitalization
3.To develop sales procedures of customer stickiness

課程大綱：

There are 3 operations in a product company; Product Definition, Product Making, and Product Go-to-Market. Product Marketing owns “Product Definition”, RD & Operation owns “Product Making”; Sales & Product Marketing owns “Product Go-to-Market”. One objective of a product company is “profitable growth” because that serves the best interests of organization’s two stakeholders – the Share Holders and the Employees. This course will illustrate case studies in current complicated market, such as AI, Semiconductor or Cloud Service related. This material covers ways in Product Marketing and Sales to achieve “profitable growth” of our organization. Effective Sales and Marketing meant to enhance the competitiveness, and Market Segment Share (the MSS), of our product, and so to achieve “profitable growth”, through (1) improve customer values (2) define ideal customers (3) enhance customer loyalty.

課程師資：

奕景科技股份有限公司陳超乾商務總監

【學歷】：Ph. D of Material Science, Stanford University, CA, USA
【專長】：Semiconductor Business and Technology
【經歷】：
●President, Global Uni Chip, GUC 創意電子
●Sr. Director of Business Development, TSMC台積電
●Technology Development Manager, Intel Corp.英特爾

主辦單位:

國家科學及技術委員會新竹科學園區管理局

執行單位：

財團法人自強工業科學基金會

學員須知：

報名與繳退費方法｜常見問題與解決｜會員紅利積點活動辦法

證書及上課證明發放規定：

課程總時數16小時(含)以上，達出席率75%、成績及格將發予電子證書。

課程總時數16小時以下，達出席率75%，則發予電子上課證明。

注意事項

※請前往竹科管理局廠商與單位名錄進行查詢，即可判斷公司是否為園區內廠商。